IFA 2025 - Tech Tradeshow

ZAGG and mophie exhibited at IFA Berlin 2025, the global trade show for consumer electronics and home appliances.

Role: Art Direction, Design
I designed and led the creative execution of the company’s largest tradeshow stand in over a decade. Working closely within the design team, I oversaw the development of large-format wall graphics, video content, and supporting printed collateral to create a unified, high-impact brand presence across our 220+ square metre stand. The stand was designed to attract attention, support sales conversations, and clearly communicate key brand messages in a busy exhibition environment.