IFA 24 - Tech Tradeshow
Role: Art Direction, Graphic Design
Aim: Taking on our most ambitious and largest space to date, showcase ZAGG and Mophie effectively with our stand design at IFA 2024, the world's largest consumer electronics tradeshow.
We really wanted to push the creative from last year and ensure we made a splash at IFA 2024. I led the creative on the overall stand design and style. Designing all wall art, banners, stands, lightboxes, counter layouts and wall planograms, we wanted to ensure our brand would be seen and noticed beside our competitors.
