Machine Design & Launch
Role: Art Direction, Product Design, Graphic Design, Storyboarding
Videographer: Diarmuid O’Donovan
Aim: Create branded machines and launch new machines with branded training videos for ISOD (InvisibleShield On Demand), our screen protection cutting service for any size screen.
As International design lead for the in-house creative team at ZAGG, I created branded ISOD Screen Protection (Film) Cutting Machines in two sizes – M4 and M12, working with the machine supplier.
Working with the product team and the videographer, we created a suite of training videos for the machines detailing set up, maintenance, and screen protection cutting.
With step by step working instructions on the machines from the product team, I created our storyboards and gave art direction throughout all videos.



