Tradeshow IFA 2022
Role: Art Direction, Graphic Design
Agency: Principle
Aim: Showcase ZAGG and it’s brands effectively with our stand design at IFA, the world's largest consumer electronics tradeshow.
As International design lead for the in-house creative team at ZAGG, I designed the walls and worked with my design team to create all printed and screen collateral needed. Our agency created the overall layout of the stand with counter designs, sizes and placement, with the stand’s overhead branding.
